Four movies belonging to diverse genres release this week - 'London Paris New York', 'Will You Marry Me?', 'Paan Singh Tomar' and 'Diary of a Butterfly'. Out of these three films, the only movie which a) has been promoted well, b) boasts of some visibility and c) isn't a dated product is 'London Paris New York'. The film has a fresh look to it and promises to be an urban entertainer on the likes of 'Ek Main Aur Ekk Tu'.
This also means that it would be basically targeted at the multiplex audience and that too in A centres. However since the film has primarily newcomers (Ali Zafar, Aditi Rao Hydari) and the hype too is decent, though not optimal enough to promise a great start, it would have to settle at 30%-40% opening and then hope for an escalation over the weekend if word of mouth is good.
The other three films are arriving out of nowhere after being stuck in the cans for quite some time. 'Will You Marry Me?' has been plagued by internal politics and the only one who seems to be serious about the promotion is Mugdha Godse who is being seen as a central protagonist in a rom-com for the first time ever. With half hearted promotion, no real buzz and songs not taking off either, 'Will You Marry Me?' would have to really make a case for itself if it has to survive beyond a week at the box office.
The most puzzling case this week though is that of 'Paan Singh Tomar'. Despite names like Irrfan Khan and UTV involved with Tigmanshu Dhulia fresh after the success of 'Saheb Biwi aur Gangster', the film is being released out of a sudden with no real build up whatsoever. The film's promo has fetched good response as well but that much needed push that would have placed it as one of the 'go for it' affairs is sadly missing. With no real collections expected on the day of it's release, here is hoping that the film is good enough to warrant decent stay for itself.
As for the fourth film 'Diary of a Butterfly' (with Udita Goswami in the lead), most of those who have at least heard about the film don't even know whether it is an English or a Hindi film. That says it all!