Such low were the expectations from 'Blood Money' that even a semi-decent opening that the film received has turned out to be a reason to rejoice for it's makers. It was predicted that a 30%-40% opening would make Bhatts happy and this was indeed the case as the film opened on these lines and stayed like that right through the weekend, hence ensuring that the costs were recovered at the least.
The collections were never meant to be mind boggling though a wide release coupled with negligible competition ('Agent Vinod' faded away completely in the second weekend) meant that the film had in it to sail through at the least. This was reflected in the fact that this Kunal Khemu film didn't nosedive from Friday to Sunday despite very average reviews coming its way. A consistent run, especially at the single screens, ensured that the film collected close to 6 crores in it's opening weekend, hence turning out to be a coverage affair at the least.
For Bhatts this is good news indeed because now they can expect a 100% strike rate this year, what with 'Jannat 2', 'Raaz 3' and 'Aashique 2' as their next three releases before 2012 closes. The only film that would have given them some jitters is 'Blood Money' due to it's low hype. However with this unassuming film turning out to be profitable for all involved as well, it is a good enough reason for Bhatts to rejoice and now make bigger plans for their next three biggies.
Makers of 'Bumboo' can't be expected to have any such plans though, courtesy the miserable response to their film which has just not managed to entice anyone. The film hardly had any audience to boast and with zero hype coupled with out and out negative reviews further spoiling it's case, 'Bumboo' has turned out to be an unsung disaster at the box office which can't be expected to enjoy any patronage on satellite or home video either.
Click Here To Watch - Blood Money - Public Review