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Aamir Khan's 6.25 Crore Campaign For 'Satyamev Jayate'

IndiaGlitz [Saturday, April 14, 2012]
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Aamir Khan is gearing up for his television debut with Satyamev Jayate, and it seems that Mr. Perfectionist is ready to leave no stone unturned to make the show popular with the viewers.

Aamir is being very secretive about his TV show and the latest reports suggest that the makers of the show, along with the channel, have blocked all the 2000 slots for the broadcaster's promos in 27 hours and which is valued at Rs 6.25 crore. Though it's a one day exercise, reportedly it's more than the money spent on any celebrity hosted show, till date.

"To maintain secrecy, Aamir insisted that none of the promos would be shot separately. Instead, the footage would be taken from the making of the show itself," informed our source, adding that the idea of blocking the promo slots came from the channel's end. From these slots, if one were to translate the airtime into revenue, it's worth Rs 6.25 crore," a source was quoted saying.

"Even for shows with Salman Khan and SRK, the initial promotion costs haven't been over Rs 2.5 crore. The broadcaster is sparing no strategy or expenditure for Aamir's show. Talk is that they're making about thrice their investment from advertising revenues," the source further added.

Aamir has postponed the release of Talaash due to the show, which is slated to be aired in June




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