It is a known fact that the promo launch of 'Heroine', which was supposed to take place with the release of 'Rowdy Rathore' had been put off due to it's adult content. It was decided that the promo would be tweaked so that it's content could be suitable for being attached to a 'U' or 'U/A' certified film. However since that process would require some heads to come together and spend more time, it was out of question to make it ready in time for being unveiled along with 'Rowdy Rathore'.
"After 'Rowdy Rathore', the next big film which is expected to do big business is 'Bol Bachchan'. A film with Ajay Devgn-Rohit Shetty combination spells huge business due to family audience. Madhur and UTV are confident that 'Bol Bachchan' is just the right film to introduce their 'Heroine'. They are working towards readying an altogether new promo which would be much longer than the teaser that was originally planned", says a source on condition of anonymity.
If all indeed goes well, 6th July (when 'Bol Bachchan' arrives) would be the day when Kareena and her 'Heroine' would be out there for all to see.
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