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Spiderman all set to lead the box office this weekend

IdiaGlitz [Thursday, June 28, 2012]

Three Hindi films release this weekend but none is expected to stand up to the challenge of 'The Amazing Spiderman'. These are 'Maximum', 'Daal Mein Kuch Kaala Hai!' and 'Supermen of Malegaon'.

The only film that would still see a semblance of release at the least is 'Maximum'.

The basic premise of the film looks good, the cast is interesting while the promos have been decent as well.

However the overall promotion has lacked the zing while the decision to arrive along with 'The Amazing Spiderman' is baffling to say the least. Anything over 20%-30% opening would be a bonus for 'Maximum'.

It may fetch some good reviews for itself and also gain on word of mouth. However the turnaround would have to be really quick since in weeks to follow, there are biggies like 'Bol Bachchan' and 'Cocktail' arriving that are expected to see a mighty release and hence rob other films of screen space.

'Daal Mein Kuch Kaala Hai' has the only selling point as Veena Malik in her first film as an actress. However some pathetic promotion has hardly helped its cause.

The film has B-Grade written all over it while the title by itself smells of 70s/80s. It would be a surprise if the film manages to find even a semi-decent release for itself. The film can't expect more than 5%-10% opening.

As for 'Supermen of Malegaon', it is a documentary film which is seeing a special release for itself in select screens of PVR at major cities. It isn't seeing a commercial release and only aimed at niche audience from critical acclaim perspective. However, it would be mighty surprising if the film is seen by any audience whatsoever other than critics. Meanwhile, expect

'The Amazing Spiderman' magic in a major way and break all existing records of a Hollywood film being released in India. This one is going to take the box office by storm and record collections in the 70%-80% range all over.

Dev Anand was ready with four scripts when he died

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