Though after its run during the first couple days it had seemed that 'Bol Bachchan' may just about manage to hang on, the unpredictable happened as the film actually managed to sustain quite well and not just showed good escalation over Sunday but also sustained the momentum during the weekdays.

There was ambiguity around its eventual collections since various trade sources had different views around the ultimate moolah that came in. However with the producers revealing day by day collections (and hence making themselves accountable for what they declared), the picture was clearer.

While trade numbers have ranged between 60-63 crore opening week, the producers have declared ~67 crores and one has to go by that.

Such numbers have now also given a good platform for the film to strengthen its march towards the 100 crore mark, something that looked impossible after the first couple of days.

Is the Ajay Devgn starrer still there to guarantee itself a breezy run for being yet another entry into the century club? Not really because it is the weekdays from this point on that would decide its eventual fate.

After all, 'Cocktail' is all set to dominate in the multiplexes in this weekend itself.

Whether the two films would now compete with each other for supremacy or live amicably with each other is yet to be seen.

However one thing is for sure that in single screens at the least, it would be 'Bol Bachchan' that would 'bol' better.

Nevertheless, even if the film doesn't touch the 100 crore mark, one thing is for sure that going by the producer's total, the Rohit Shetty film is now all set to cross 90 crores at the least.

That would still be very good for all involved, especially for Abhishek Bachchan who would now be enjoying collections that would be much more than sum total of his last 5-6 films! As for Asin, she has now continued her success run, what with the film gearing up for a superhit tag.

The film's success has shown yet again that audience want to have some good fun in theatres and though one still feels that with some more humour, the film could have matched the scale of 'Golmaal' series or 'All The Best', the very fact that it has still done so well further consolidates the brand building and loyal following that Ajay-Rohit films are enjoying today.