Smart marketing, aggressive promotion and continued hype has done well for 'Kyaa Super Kool Hain Hum'.

The film, which has been pretty unabashed as far as tagging itself as a sex comedy is concerned, has been in news ever since it was launched.

Resultantly, close to 8-9 months after it started making buzz, the Riteish Deshmukh-Tusshar Kapoor starrer sequel to 'Kya Kool Hain Hum', is all set to fetch a good start all over this weekend.

As things stand today, while 60%-70% start is a given (which is good considering the fact that it would be patronised mainly by students and youth), expect houseful shows by late night.

Ever since sequels came into vogue, the trend has been for each of them to do at least double the business (at times even triple) of the original. The only exception has been 'Rakht Charitra' but then well, that's a different story altogether.

Going by that logic, and also considering the fact that the market has really expanded for films in last 7-8 years, 'Kya Super Kool Hain Hum' should comfortably cross the 40 crores mark as it's lifetime collections. In fact it won't be surprising if this number is reached by the second weekend itself but for that one has to wait and watch for the actual content.

The film's promos have pretty much indicated what the content is all about.

This also means that it would be a push for the family audience (sans their children) to be actually venturing in theatres in hordes.

More so since 'A' certificate would be further deterrent. However with an entire week open for itself by virtue of being a sole release, the film should rake in good moolah.

While the film is all set to be a success, it would also bring in a double hat trick for Riteish Deshmukh who has five successive profit makers behind him (Housefull 2, Tere Naal Love Ho Gaya, Double Dhamaal, F.A.L.T.U, Housefull).

While the success would also mean that Tusshar would be able to shrug off the failure of 'Chaar Din Ki Chandni', it would also be second lease of life for Sarah-Jane Dias (Game) and Neha Sharma (Crook).

As for Ekta Kapoor, she would be looking forward to yet another success for her after 'The Dirty Picture'.

Meanwhile, a film called 'Aalaap' is also releasing this weekend but this barely promoted outing doesn't stand a chance at the box office.