There is a mad rush amongst makers to release their films before 'Ek Tha Tiger' hits the screens next week. Though there are as many as five films lined up, the only one that can expect good footfalls is 'Gangs of Wasseypur 2'.
Part I of the film saw good appreciation coming its way and turned into a neat grosser. Now Part 2 has created some good buzz around itself and the makers have done well to sustain momentum ever since the release of Part 1.
Promos have been impressive and what goes in the film's favour is the fact that (especially) followers of Part 1 are eagerly looking forward to it.
Having said that, the film is again catering to the niche audience which means one can't be expecting any records to be broken here. Still, anything over 60% opening for this Anurag Kashyap film would be good enough reason to rejoice for the investors.
Moreover, it would have to sustain very well over the weekdays as well since its run would be impacted by 'Ek Tha Tiger' that arrives on Wednesday, 15th August.
This is the reason why GOW 2' is also releasing this Wednesday so as to enjoy a full week run. Since 'Jism 2' hasn't really gained many brownie points for itself, GOW 2 can expect an uninterrupted run. Other four releases of the week are 'Second Marriage Dot Com', 'Main Krishna Hoon', '5 Ghantey Mien 5 Crore' and 'Overtime'.
Amongst these, only film which has seen some promotion coming its way is 'Second Marriage Dot Com' whiles rest are coming literally unannounced.
'Second Marriage Dot Com' deals with remarriage, 'Main Krishna Hoon' is a live-animation flick, '5 Ghantey Mien 5 Crore' is a thriller and 'Overtime' is a dramatic affair. One waits to see whether these films actually manage to release on Friday.
However, it would be futile to expect anything more than 5%-10% opening for them.