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Good buzz to help Heroine in multiplexes as well as single screens

IndiaGlitz [Thursday, September 20, 2012]
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After being in news for over a couple of years, Madhur Bhandarkar's 'Heroine' is finally up for release.

For a film that boasts of a subject which promises to give an inside account of what Bollywood is about, one would have expected certain controversies to be accompanying its release.

Thankfully that hasn't happened which means the Kareena Kapoor starrer is finding a clean arrival for itself.

The film has created decent buzz for itself which means it should open well, especially at the single screens due to a catchy title, a superstar in the central role and a couple of item/special numbers to boast of.

While Bhandarkar's films have traditionally done well in the multiplexes, 'Heroine' should turn out to be a well that helps him make further inroads across segments. Moreover a solo release should further help its cause.

'Heroine' is seeing a wide release for itself which means an average opening occupancy around 60%-70% should be good enough for it to stabilise further over the weekend.

The film benefits from the fact that single screens are waiting for a big arrival after 'Raaz 3' ['Barfi!' had a sparse release there] and if 'Heroine' indeed catches fancy of audience in the interiors, it has one full week open for itself.

Given the fact that it has been made on a reasonable cost and isn't really striving for any records to be created or broken (even for women centric films), 'Heroine' should sail through smoothly.




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