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Student of the Year is a winner registers very good numbers

IndiaGlitz [Monday, October 22, 2012]
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'Student of the Year' has passed the test. The Karan Johar directed affair has managed to woo the audience and that too across all age groups, which means he has yet another big money spinner up his sleeves.

In the year where he has already seen a huge success in the form of 'Agneepath' and an average success in 'Ek Main Aur Ekk Tu', Karan is pretty much aiming for a hat trick with a clean hit pretty much in sight.

As things stand, Sidharth Malhotra, Varun Dhawan and Alia Bhatt can rejoice because their debut film has fetched an opening weekend of over 28 crores, which is quite good, if not earth shattering.

The prediction came true to the T as 'Student of the Year' took an opening in the range of 50%-60% which was always expected to be good, given it's all new cast as well as a massive release, what with 10-12-14 shows running in multiplexes.

Still to gain an opening occupancy like this with full houses in premium multiplexes towards the evening and night shows (again, on expected lines), was a reason good enough for everyone to rejoice.

By and large the critical response to the film has ranged from decent to very good as well. No one has dismissed the film, usual ranting souls have tried to find something or the other wrong (which hasn't been surprising) but those who love entertainment to be served in the feel good world of candy floss cinema have rated it highly.

Same holds good for audience word of mouth as well, as a result of which the film ended up seeing steady increment in foot falls over the weekend. Also, the way it is currently going, the first week would be quite stable and result in some good moolah coming in.

Same can't be said about 'Delhi Safari' which was simply ignored by majority. Yes, it did gain some very good reviews and also the tag of being the best animation film to have come out of India.

However, since the promotion by itself was so weak for this Nikhil Advani film, there was not much awareness created except for a minor percentage of audience which follows trends on social networking sites. Those who saw the film liked it but since it was a miniscule number (the opening was a mere 5%-10%, which is quite bad), it has been a sorry tale from the box office prospects.

The film should do well on home video though.

'Janleva 555', third release of the week, could neither get 5 decent theatres for itself nor 5 critics reviewing it, which pretty much tells the tale!




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