Mukta Arts, one of the India's leading Entertainment companies completed its 34th Anniversary on October 24th.
The date has become synonymous with the Bombay film industry, as it is the day that Subhash Ghai, leading film director and producer as well as Mukta Arts' chairman, announces new slate of films that the company will work in coming year.
The company has pioneered many first in the Indian film industry including being the first company to insure one of its films, introducing the in-film advertising to the film industry, becoming the first Indian company to list on both Bombay and National stock exchanges, setting up India's first digital chain and launching Asia's largest film, television and media arts institute, Whistling Woods International. The company has business interests in all facets of film industry - production, exhibition, infrastructure, distribution and education.
The company though is best known for its outstanding track records of hit films. From the blockbusters directed by Subhassh Ghai himself including 'Karz', 'Hero', 'Karma', 'Ram Lakhan', 'Saudagar', 'Khalnayak', 'Pardes' and 'Taal'; to films produced by the company including the hits 'Aitraaz', 'Iqbal', 'Apna Sapna Money Money', and many others.
This year too, the company has announced a slate of three exciting projects. 'Ishq De Maare', a romantic comedy with the father- son's combination of Dharmendra, Sunny Deol and Bobby Deol all sharing the screen after the success of 'Yamla Pagla Deewana'. 'Apna Sapna Cash Money', the sequel to the blockbuster produced by Mukta in 2007.
The film will be directed by Sangeet Sivan again and written by Pankaj Trivedi. Finally, 'Kaanchi', written and directed by Subhash Ghai, the story of young girl from the mountains and her fight against the country's biggest powers. The film stars Rishi Kapoor in a villainous role and has music by Ismaill Durbar and Salim Suleiman. Irshad Kamil is writing the lyrics. Beside this, the company is planning to expand its programming business significantly. As of now, the division controls over 470 theatres across India giving the company significant strength in distribution.
The company has also forehead in the multiplex business with an innovative model. Mukta Cinemas is planning to expand to over 35 screens across India by the end of financial year. Speaking on the occasion, Subhash Ghai said "Despite the high's and low's that come in the film business, Mukta Arts journey has gone from strength to strength.
This is due to its inherit merits that are not always obvious to people looking from outside. I see Mukta coming back to its shining glory very soon with the launching of these three interesting projects. Three more films will follow early next year with big stars and Mukta will be rolling again."
He further added, "We are moving forward with our experiences and a new, revamped team of professional across education, exhibition, distribution and software production. I congratulate my team for our achievements so far, there is still much to do and we are always striving for the best for our audience and shareholders"