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Life Of Pi continues its success march in India

IndiaGlitz [Tuesday, January 08, 2013]

Ang Lee's Life Of Pi which released on 23rd November in 2D and 3D in English, Hindi, Tamil & Telugu across theatres is continuing its box office blitzkrieg in India and is already the flavor of the Awards season as we speak!

The highly anticipated 3D celebration of cinema, life and a rarely seen stunning showcase of India and Indian talent, opened to rave reviews not just by critics and well known personalities but also by audiences reaffirming the massive appeal of Life of Pi as it has grossed an astounding RS 81 Crores -Gross in the first 6 weeks of its run!!

 This extraordinary feat has taken Life of Pi to the highest grosser for a non-franchise film and the 2nd highest grosser so far in India in 2012 (Hollywood) beating the recently released popular franchise releases of the year .

It is also the 4th highest grosser of all time in India as of now! Life of Pi has marked India as the 2nd highest grossing market in Asia Pacific for the film (China being no.1).

Despite being in the early stages of its international release, it has already proven resilient against even the most successful of blockbuster franchises in many territories. In the pre cursor to the biggies (Academy Awards) awards season, LIFE OF PI is already shining brightly; the film has garnered 3 Golden Globe nominations already!  Best Picture, Director and Original Score.

It has also Received 9 Critics Choice nominations for: Best Picture, Director, Young Actor (Suraj), Adapted Screenplay, Cinematography, Art Direction, Editing, Visual Effects, and Best Score. It has also recently received nominations in the prestigious Producer's Guild Of America Awards as well. LIFE OF PI has become a global phenomenon in the making in that it defies box office conventions and all expectations.

The film has far exceeded all expectations, overcoming perceived obstacles such the story being popularly called "unfilmable", its cast a complete unknown with its main lead Suraj Sharma a debutante, Life of Pi being Ang's first 3D film and a CGI tiger that is almost impossible to differentiate from a living creature!!

What's more, the picturesque scenes shot in India have also helped boost the tourism industry as the film has been given two National Tourism Awards by the Ministry of Tourism, recognizing the impact it has had in promoting India as a tourism destination, especially Pondicherry and Munnar (Kerala)!!

Not just the fans and critics but notable names have publicly spoken about the fantastic experience of watching the film, adding to the unprecedented success of the 3D saga. Right from 3 D genius James Cameron, to Bollywood's Biggies such as Shah Rukh Khan, Karan Johar, A R Rahman and more, illustrious names have been praising the film during and after its release.

Life Of Pi marks a significant addition to the stable of Box Office Biggies from Fox Star Studio's whose 3D success legacy includes Avatar, Titanic 3D and their last record breaking animation Ice Age 4 : Continental Drift.

Sonakshi Sinha : Jawani Jaaneman

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