Follow us on
  1. Hindi
  2. Tamil
  3. Telugu
  4. Malayalam
  5. Kannada

Box Office - 'Matru Ki Bijlee....' depends on word of mouth

IndiaGlitz [Thursday, January 10, 2013]

After being in news for over a year, 'Matru Ki Bijlee Ka Mandola' finally releases this weekend. Surprisingly though, it hasn't quite created as much heat as one would have expected the first major release of the New Year to create.

The promos started at just the right time, the leads (Imran Khan and Anushka Sharma) enjoy a good following while the director (Vishal Bhardwaj) too promises to bring something new each time around. However, this hasn't quite resulted in the kind of hype which could promise a sure shot super success in the making.

One of the major reasons behind that are the promos which have garnered mixed reactions. Whether it is the talkie or the song promos, there are extreme reactions already.

This means that while amongst the niche audience, especially in the multiplexes urban centres, the film may see good footfall, the same can't be said for rest of the country. Presently, this appears to be a film which could go the either way and lot would depend on the word of mouth to see which way does it tilt.

This translates into the fact that while from the opening perspective one sees a 40%-60% footfall depending upon centres and locations, it may see better occupancy at some of the premier multiplexes in metropolitan cities.

The film benefits from the fact that it is a first major release three weeks after 'Dabangg 2' and for youth that has been waiting for its regular dose of cinema, there is at least something in the offering.

Shahid Kapoor : what makes his body the talk of the town

Matru Ki Bijlee Ka Mandola Wallpapers:

800*600 | 1024*768

800*600 | 1024*768

Imran Khan Wallpapers:

800*600 | 1024*768

800*600 | 1024*768

800*600 | 1024*768

Anushka Sharma Wallpapers:

800*600 | 1024*768

800*600 | 1024*768

800*600 | 1024*768

Related News

 Anushka Sharma: Wedding stories are false
 'Bombay Velvet' release date changed
 Aamir Khan funnier & weird in 'PK' Second Motion Poster!
 Aamir Khan in search of God: 'PK' Story
 'PK' poster gets clean chit from Supreme Court
 Sushant Singh Rajput attracts Iranian filmmaker
 OH REALLY! Aamir Khan shot for 'PK' nude poster on real locations!!
 Is Aamir Khan A Brand Ambassador Of Liquor?
 Nude Aamir Khan Gets Dressed: 'PK' Controversy
 LATEST IN: Anushka Sharma in 'NH 10' movie stills

Other News

 SPOTTED: Ameesha Patel in a new avatar!
 Aamir Khan gets Deepika, Kangana & Parineeti!
 Anushka Sharma: Wedding stories are false
 Rani Mukherji: Won't stop working when pregnant
 Lucknow? Ask Parineeti Chopra!!
 'Click Story': Jay Bhanushali takes a sefie with hot Sunny Leone
 David Guetta returns to India this December!
 What is Jacqueline Fernandez searching these days?
 Shahid Kapoor has an emotional journey in 'Haider': Vishal Bhardwaj
 Sonam Kapoor & Fawad Khan's romance ruined by "Ma Ka Phone"!

Copyright 2014 IndiaGlitz. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Hindi | Tamil | Telugu | Malayalam | Kannada
Home | Tell a friend | Contact Us | Advertise | Terms | Privacy Policy | RSS/Content Syndication | Submit Showtimes

Copyright 2014 All rights reserved.