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Box Office - Good promotion, interesting subject should work for 'Inkaar'

IndiaGlitz [Thursday, January 17, 2013]

For his 'most commercial film' till date, Sudhir Mishra has gone all out to make sure that his 'Inkaar' is heard loud and strong.

Ditto for the film's overall promotion that has seen Arjun Rampal and Chitrangda Singh painting the town red. Of course the niche genre and treatment of the film means that one can't be expecting any records to be created and broken here.

However for the target audience, i.e. multiplexes at the major metros and cosmopolitan cities across the country, 'Inkaar' should find it's target audience.

This means one can expect majority of moolah to be coming in from places like Delhi, Mumbai, Gurgaon, Bangalore, Pune and Kolkata where entire corporate set up of the film to find much more relevance and meaning.

A decent opening of around 50% should lend the film good enough breathing space to see further escalation over the weekend. One does expect a good quality product in the offering, more so since Sudhir's last 'Yeh Saali Zindagi' was a thorough entertainer and had opened him up to the masses.

With early reports being good, the film has one week to make maximum moolah before 'Race 2' strikes.

On the other hand Sachiin Joshi's 'Mumbai Mirror' has its chances primarily at the single screens and the interiors.

Also, the film would have to be really entertaining to find instant acceptance for itself. Director Ankush Bhatt had made a good start in Bollywood with a severely under promoted but well made 'Bhindi Bazaar Inc.'.

Now one waits to see if he fetches commercial gains as well with 'Mumbai Mirror'.

There is also a film called 'Bandook' releasing alongside but with nil promotion and lack of known names, its all-India release itself is uncertain, leave aside it's box office prospects.

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