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Vidyut Jamwal - A Commando over brands

IndiaGlitz [Friday, February 22, 2013]

Vidyut Jamwal, who stole umpteenth awards as debutant two years ago with John Abraham starrer 'Force', will now be seen in 'Commando-A One Man Army', directed by, Dilip Ghosh and produced by Vipul Shah.

It's a marvel that nearly seven brands are keen on getting an association with the film already which is very seldom, keeping in mind Vidyut is a newcomer - in a sense.

The credence for this goes to Vidyut's charm and high- octane scenes due to which brands relating to fitness, fashion, lifestyle wish to get associated with the film.

In 'Commando' Vidyut is going to perform some action packed stunts like mid-air splits, somersaults, flip punches and impact attacks. He is keen to perform these stunts himself sans a body double.

"Given the stunts and action sequences, the film promises via the trailer, audiences have given it a rave response. Within three weeks of its launch, the trailer has already amassed more than a million hits," said a source close to the production house.

He added, "Given this rising popularity, brands have been very forthcoming in wanting to align with the film, and in turn with Vidyut. What takes this more noteworthy is the fact that getting brand associations has previously been a struggle even for a large production houses who have launched new faces, simply because they, weren't sure of the newcomer's future and acceptance by audiences."

The source also revealed, "Given Vidyut's individual positioning and appeal within the fitness, sports and lifestyle space, brands across categories such as automobiles, bikes, health food, denims, eyewear, shoes and fuel, among others, have shown interest in associating with Vidyut and the marketing of Commando."


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