IMAX Corporation and Yash Raj Films Pvt. Ltd. yesterday announced an expansion of their partnership to release 'Paani' as well as an additional Yash Raj Films motion picture to IMAX theatres across India and other key markets.
The agreement brings the total number of films included under the expanded partnership to three, the first of which is the upcoming action thriller 'Dhoom:3', which will open in IMAX theatres this winter.
"Since announcing the IMAX release of DHOOM:3, we've seen tremendous anticipation building among Indian moviegoers around this first-ever IMAX release of a Hindi feature film, and we're excited to add to this excitement with two more of our highly anticipated films, including our most ambitious one, Paani," said Aditya Chopra, Chairman, Yash Raj Films Pvt. Ltd. "We believe that together with IMAX, we will usher in a new era in Indian movie-going that will immerse fans into the drama, action and grandeur of Hindi movies like nothing they've experienced before."
The agreement was announced during the 2013 FICCI Frames conference in Mumbai, at which Greg Foster delivered a keynote address as well as participated in the "1000 crore Block Buster Film" panel on Wednesday, March 13.
"We are delighted to build on our relationship with Yash Raj Films, which has been an integral part of India's entertainment business for over 40 years, and deliver on our strategy to expand our Bollywood film slate," said Greg Foster, Chairman and President, IMAX Entertainment.
PAANI is based in a future world where wars over water have broken out. Water is now owned by International Corporations who use thirst as a weapon of control.
In one such future city, a young love story breaks all the rules and in the ensuing war, water flows back to its people. The film will have a strong Indian and Western star cast, headed by a young leading actor from India and a young leading actress from the west.
The film, produced by Aditya Chopra and directed by Shekhar Kapur, will be shot in India and overseas. Music is by the highly acclaimed Academy Award-winning and Grammy Award-winning A. R. Rahman.
'Paani' will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology for presentation in IMAX.
The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.