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Ek Thi Daayan to skip single theatres?

IndiaGlitz [Friday, April 19, 2013]
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Few days ago it was reported that Ekta Kapoor and Vishal Bhardwaj will bring alive the iconic theatre Liberty along with other popular single theatres by screening their forthcoming supernatural thriller 'Ek Thi Daayan' (that is all set to hit the screens this Friday).

However there been turn of events of late and there is a bad news for patrons of single screens, as Ekta has decided to boycott single screen and release the film only in multiplexes.

The boycott is due to the on-going rift between Balaji Motion Pictures and UTV Motion Pictures. Both the production houses are releasing films during EID - Balaji's 'Once Upon A Time in Mumbaai Again' and UTV's 'Chennai Express'. Balaji feels that single screen theatres have side-lined 'Once Upon A Time In Mumbaai Again' and given more importance to 'Chennai Express'. By not releasing 'ETD' and 'Shootout At Wadala' in single screens, Ekta is trying to put the pressure on them to change their mind.

Commenting on the same, Manoj Desai, owner of G7, Bandra, and Maratha Mandir, Mumbai Central says, "Ekta's decision will harm her own film. Theatres won't shut down if she doesn't give us a movie. We will show some English release dubbed in Hindi instead. We don't like anyone trying to monopolize things." Yet, Manoj is hopeful that things will work out, as Manoj, however, is hopeful that things will work out.

Starring Emraan Hashmi, Huma Qureshi, Kalki Kochelin and Konkona Sen Sharma, 'Ek Thi Daayan' will release on 19th April, 2013.

Watch Trailer:Ek Thi Daayan




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