The moment has arrived. For an industry that was waiting with a bated breadth to see some very good collections at the box office, 'Shootout at Wadala' should be an answer.
It can be comfortably stated that the film is all set to take the second biggest start of the year at least, if not the biggest, after 'Race 2' which had brought in 51 crores during it's opening weekend.
The stakes are really high for this mega film and the Sanjay Gupta directed affair can look forward to an opening in the excess of 60% with mass dominated centres, especially at the single screens, doing even better.
The makers have done well to keep some sustained hype for this multi-starrer which has been sold primarily as a John Abraham affair. In the news for a couple of years and seeing some sustained promotion for itself during last six months, the Ekta Kapoor film has been pitched as a biggie which should end the drought when it comes to a big ticket film that indeed ends up putting the box office on fire and gain some massive moolah.
So far the only 100 crore affair has been 'Race 2' while 'Special 26' has crossed the 70 crore mark. Now 'Shootout at Wadala' is expected to join the league.
Another prominent release of the week is 'Bombay Talkies'. An experimental affair, its strength lies in its nominal costs. Its niche appeal means it would enjoy patronage from a very niche audience that may step in to watch this offbeat affair. Anything over 20% opening coupled by good reviews would be decent enough for this all-directors affair to see some momentum build up over the weekend.
Third release of the week is animation flick 'Chhota Bheem and the throne of Bali' which is arriving without much of a promotion. With biggies all around, 'Iron Man 3' continuing to occupy good space and 'Aashiqui 2' doing well, it may have to have to hunt for screen space at multiplexes.