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Bollywood Films in Russia - Courtesy Deepika Padukone

IndiaGlitz [Saturday, May 25, 2013]

Thanks to our dimpled beauty Deepika Padukone, our B-town movies have now got promoted on new international shores... Owing to her performance in previous release 'Cocktail' and upcoming one 'Yeh Jawaani Hai Deewani' (YJHD) Russia is has thrown open its gates for Hindi movies.

Bollywood films often have international releases. And Russia is among the countries that have always shown interest in Hindi movies. Now, after the success of 'Cocktail' (2012), Eros is releasing seven more films 'Zindagi Na Milegi Dobara', 'Rockstar' and 'DesiBoyz' (all 2011), 'Student of the Year', 'Vicky Donor' and 'Bhoot Returns 3D' (all 2012) and 'Yeh Jawaani Hai Deewani' (YJHD) in the country.

"Based on the substantial response that 'Cocktail' generated in Kyrgyzstan and another CIS (Commonwealth of Independent States) countries, we are expecting a huge a response from the Russian market," said Kumar Ahuja, President, business development, Eros International.

YJHD will be the first of the lot, with the tentative Russian release dated fixed at July 4. "Dates for the other films are being worked upon. The Dubbing process will start shortly says Ahuja.

A distributor from Russia, on conditions of anonymity, stated, "Cocktail drew in audiences, so we are looking forward to an equally favourable response for the other releases as well. We are anticipating a huge response for Ranbir Kapoor movies like YJHD and Rockstar taking into considerations his Kapoor lineage. There's also a great demand for 3D movies here, so Bhoot Returns 3D will be a film to watch out for".

Eros also plans to promote their films in Russia alongside the release. "The Actors have shown interest in promoting the films there. So we might consider sending them. The Kapoor family has enjoyed a long-standing personal and professional relationship with the Russian. So after Raj and Rishi Kapoor, it is Ranbir who is taking this tradition forward," added Ahuja.

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