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'Lootera' - Ekta Kapoor's first romantic production

IndiaGlitz [Saturday, June 29, 2013]

Looking back at the making of 'Lootera', the film has had a long journey but everything seems to be worth the wait. The look of the actors, the songs, the mood of the film, the fresh pairing has been very well received by the audiences. So the production team - Balaji and Phantom are said to be delighted on how 'Lootera' has shaped up.

On an interesting note, did you know - this is the first love story coming out of Balaji Telefilms. Apparently Ekta is so elated with the way the film is looking, that she has suggested that she would like to start showing the film to family and close friends. In fact the entire team is excited about showing it to the world! Hence the makers plan on hosting special previews for industry and non-industry at the earliest.

Usually special screenings are held a day or two prior to the release but in case of 'Lootera' they have planned to start showing the films much prior. Remarked Ekta, "Lootera is among the most special films we've produced. We're extremely proud of it. It has great universal appeal and word-of-mouth potential. That's why we are confident to show it well in advance to people."

We heard that they are currently drawing list of people who would be invited for these screenings

Akshay Kumar & Milan Luthria's New York Times

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Akshay Kumar & Milan Luthrias New York Times

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