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Why is Akshay Kuma's 'Its Entertainment' releasing on 28th March?

IndiaGlitz [Thursday, July 04, 2013]

Ramesh Taurani's next 'Its Entertainment' starring Akshay Kumar and Tamannaah is scheduled to release 28th March 2014, giving the film a 4-day weekend with the country celebrating Gudi Padwa and Ugadi on the Monday after release.

If that wasn't all, the film will also fall on one of the last weekends before the onset of the IPL 2014.

The comic entertainer that marks the directorial debut of writers Sajid-Farhad, who earlier penned the dialogues for blockbusters like 'Golmaal' and 'Bol Bachchan', will go on floors this July in Bangkok, where major portions will be shot, followed by an extensive schedule in Mumbai.

And while 'It's Entertainment' is scheduled to release on the holiday weekend, what makes the film even more lucrative is the fact that it is a clean-family entertainer.

Confirming the news said Ramesh Taurani, " Yes we were looking to target an extended weekend and March 28th seemed ideal for which reason we chose the date...We've worked out a schedule keeping the day in mind".

'Its Entertainment' has Tamannaah opposite Akki along with supporting cast Prakash Raj, Sonu Sood and Mithun Chakraborty to name a few.

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