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Lootera works at multiplexes Policegiri stirctly at single screens

IndiaGlitz [Monday, July 08, 2013]
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It was always expected that 'Lootera' would primarily find audience in premium multiplexes of the country. Given the glowing pre-release reviews and insiders testimonials, the film had seemed to set for an opening around the 50% mark.

While footfalls were a tad lesser than that to begin with, there was good escalation over the weekend owing to positive word of mouth. This resulted in the first week collections of around 19 crores which gives a film a good enough ground to build a respectable total from here.

While this Vikramaditya Motwane directed film was never quite slated to hit the roof, a lot would now depend on the weekday collections for the film to see a higher box office billing.

More than just the commercials involved, it is the kind of credibility that everyone associated with it has managed to build with 'Lootera' since it is a classy product. At the end of the day it would be remembered most for its unique storytelling with all the moolah turning out to be an add-on.

On the other hand 'Policegiri' didn't really have much going for it. It was expected that the film would open on a 50% note at the single screen theatres in mass centres. That was not the case to be as the film took an ordinary start. At multiplexes, the film didn't really boast of many shows and was just better than 'Enemmy' and 'Shortcut Romeo' (for which all prospects had been killed in advance itself due to poor release).

In comparison though, 'Policegiri' was still much better spread out due to its single screens reach. However with the weekend collections around 8 crores, there is not much going for the film.

One does feel though that if Sanjay Dutt was around, his presence would have not just ensured some good promotion but also release, hence resulting in a better opening at the least. As things stand today though, its opening is less than even 'Zila Ghaziabad' which had a 10 crore weekend.




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