Follow us on
  1. Hindi
  2. Tamil
  3. Telugu
  4. Malayalam
  5. Kannada

Lootera works at multiplexes, Policegiri stirctly at single screens

IndiaGlitz [Monday, July 08, 2013]

It was always expected that 'Lootera' would primarily find audience in premium multiplexes of the country. Given the glowing pre-release reviews and insiders testimonials, the film had seemed to set for an opening around the 50% mark.

While footfalls were a tad lesser than that to begin with, there was good escalation over the weekend owing to positive word of mouth. This resulted in the first week collections of around 19 crores which gives a film a good enough ground to build a respectable total from here.

While this Vikramaditya Motwane directed film was never quite slated to hit the roof, a lot would now depend on the weekday collections for the film to see a higher box office billing.

More than just the commercials involved, it is the kind of credibility that everyone associated with it has managed to build with 'Lootera' since it is a classy product. At the end of the day it would be remembered most for its unique storytelling with all the moolah turning out to be an add-on.

On the other hand 'Policegiri' didn't really have much going for it. It was expected that the film would open on a 50% note at the single screen theatres in mass centres. That was not the case to be as the film took an ordinary start. At multiplexes, the film didn't really boast of many shows and was just better than 'Enemmy' and 'Shortcut Romeo' (for which all prospects had been killed in advance itself due to poor release).

In comparison though, 'Policegiri' was still much better spread out due to its single screens reach. However with the weekend collections around 8 crores, there is not much going for the film.

One does feel though that if Sanjay Dutt was around, his presence would have not just ensured some good promotion but also release, hence resulting in a better opening at the least. As things stand today though, its opening is less than even 'Zila Ghaziabad' which had a 10 crore weekend.

Hrithik undergoes brain surgery; doing fine

Policegiri Wallpapers:

800*600 | 1024*768

800*600 | 1024*768

800*600 | 1024*768

Sanjay Dutt Wallpapers:

800*600 | 1024*768

800*600 | 1024*768

800*600 | 1024*768

Prachi Desai Wallpapers:

800*600 | 1024*768

800*600 | 1024*768

800*600 | 1024*768

Related News

 Sanjay Dutt's biopic to be produced by wife and Rajkumar Hirani
 Prachi Desai turns into a sizzler for 'Ek Villain'
 Sanjay Dutt to embarrass his family once again?
 Sanjay Dutt : victim or vicious
 Protest delays Sanjay Dutt's payrole
 Next is "Lungi Dance" by 'Munnabhai' Sanjay Dutt!
 'Zanjeer' makes Sanjay Dutt to don Qawali avatar after 41yrs!
 'Parzania' helmer Rahul Dholakia bags Eros upcoming action-thriller
 Acid test for Ranveer and Sonakshi; Dutt may shine at mutliplexes
 Kavitta Verma: Who said Item Girls cannot Act?

Other News

 Sajid Nadiadwala's 'Kick' kicks big time at box office collection
 OUT NOW: Nikhil Dwivedi & Richa Chadda in 'Tamanchey' First Look
 Aamir Khan's 'P.K' faces Fire mishap
 Find out what Humaima Malick calls Emraan Hashmi on sets?
 'Kick' starts strong, Salman-Sajid look forward to Eid
 Kangana & Irrfan Khan's 'Divine Lovers' becomes first Indo-French production of Bollywood!
 Emraan Hashmi Back At 'Kissing Business!'
 Kareena Kapoor turns Rickshaw wali in 'Singham Returns'!
 Vivek Oberoi joins Riteish Deshmukh in 'Bank Chor'
 A complete makeover for Ayushmann Khuranna starrer

Copyright 2014 IndiaGlitz. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Hindi | Tamil | Telugu | Malayalam | Kannada
Home | Tell a friend | Contact Us | Advertise | Terms | Privacy Policy | RSS/Content Syndication | Submit Showtimes

Copyright 2014 All rights reserved.