Maruti International is teaming up with Harlequin India for a first of a kind content partnership to feature the characters of its blockbuster movie franchise - 'Masti' & now 'Grand Masti' in an exciting book. For the first time ever in Bollywood, this International publishing house has licensed the character rights of a feature film!!!
The book, to be published by Harlequin under its Spice imprint, has been written by author Neha Puntambekar. Titled as 'Grand Masti: The Fun Never Ends', the book will feature fun, rib-tickling and excitement-filled escapades of the three main characters of the film - Amar, Meet and Prem, played by Riteish Deshmukh, Vivek Oberoi and Aftab Shivdasani on screen.
Commenting on the tie up director Ashok Thakeria says, "The tie up between Harlequin and Grand Masti is a boon to the series as well as to the readers of the book. On one hand we are going to have an increased audience, fans of the film's franchise will also be turning pages in the bargain and that I think is important today for people not to let go of reading habits."
As part of this tie-up, both teams are announcing the "Grand Masti Fun & Fabulous Author" contest, which is looking for new authors to submit a fun original short story, featuring any one or all three of the movie's main characters. Two winning entrants will receive a gift hamper and have a chance to get their short story included in the e-book version, to be released globally. The print book will be available across the Indian sub-continent.
The movie franchise has been dubbed as India's first adult comedy, on the lines of Hollywood blockbusters such as the American Pie series and The Hangoverseries.
So for the audiences it is time to watch movies, read books and write stories. That's surely a lot of Grand Masti!!!