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Chennai Express smashes records for SRK UTV PVR

IndiaGlitz [Saturday, August 10, 2013]
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With Paid Previews of Chennai Express bringing in 6.75 crore (being biggest ever by a huge margin), 33.12 crores on Friday (the best opening day ever) and also commendable numbers in overseas, it has turned out to be the biggest ever for Shahrukh Khan, Rohit Shetty and Deepika Padukone.

 
Meanwhile for producers, distributors and exhibitors as well, the film has proven to be a gold mine.
 
"What a start it has been for Chennai Express! First it collected record numbers in paid previews, followed by biggest opening day ever. We have received an overwhelming response from all quarters and the film is being loved by everyone. Though it is is playing in highest number of screens for any film, we still ran out of capacity in most locations due to this huge demand at the box office. The film is on its way to create new benchmarks," says Gaurav Verma, Director - India theatrical distribution, Studios, Disney UTV.
 
Adds Prakhar Joshi, Head - Programming PVR Cinemas, "The film has smashed all opening day records at PVR by a significant margin. Now the film holds the record of biggest opening day at PVR. If you add previews, this number becomes even bigger. We were always confident of film doing well, thus backed it with maximum show caning and right ticket pricing."
 
No wonder, one looks forward to a bountiful weekend ahead for the film which is now all set to also earn the record of fastest 100 crore till date.


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