It's true and confirmed!! Only some time back, grapevines were buzzing that Deepika Padukone had made a trip to Milan for getting inspired. Well, the information is indeed correct! Van Heusen, India's No.1 premium lifestyle brand has collaborated with the Bollywood Diva to co-create Van Heusen Woman's "Limited Edition" collection.
So much that, the Bangalore model-turned-actress will debut as a "Fashion Designer" as she unveils this season's Limited Edition collection exclusively for Van Heusen. Known for her minimal, classic dressing, Deepika is one Bollywood diva who never ever slips up in the dressing department.
Talking on her turning designer Deepika said, "We'll I'm hardly a designer, I think I am someone who has ideas but I'm not very good at executing. But I'm very open to seeing new things and sharing my ideas and then of course I need people to help me put it all together."
In fact, Deepika and Van Heusen's worlds are alike; Deepika has always stood for chic, elegant, effortless style and Van Heusen for sophisticated, graceful, understated fashion. Limited Edition by Van Heusen is the sweet spot between Deepika's world and Van Heusen's. "It's a little bit of what I already have and what I would like to see myself wearing. The collection is really about wearing your own personality. That's something I've always believed in. It's important to not forget who you are," added the 'Cocktail' star.
Earlier this year Van Heusen launched its Limited Edition line as part of their Spring/Summer 2013 range which got excellent response. With Deepika Padukone as the co-creator, the Limited Edition line goes notches higher with Trend-setting, unique, and exclusive collection in 'Couture' spirit. "I think when girls go in and buy Limited Edition from Van Heusen, I'd like them to feel like themselves but at the same time it makes you feel like you're standing out from the crowd," stated Deepika.
The brand has shot the campaign with the actress at the most historical places in Milan like Piazza Del Duono, Di Viole Di Liquirozia, The Hallway- Galleria Vittorio, Mercato De Piazza and Park Bench - La Scala amongst others.