Latest buzz is that the B-Town's awaited and anticipated movie, 'Dhoom:3' will be releasing in Dolby Atmos - the revolutionary cinema sound technology. According to an official announcement, which was made recently by Dolby Laboratories, Inc. (NYSE:DLB) and Yash Raj Films, Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a life-like cinema sound experience.
Talking about this, said Aashish Singh, Vice President - Production, Yash Raj Films Pvt. Ltd. "We believe that with Dolby Atmos, we are ushering in a newer, better and bigger experience for the movie-going audiences that will truly envelop them into the grandeur of Hindi movies, elevating the complete cinematic experience while watching Dhoom:3."
All set to release on 20th December 2013, 'Dhoom:3' will receive a native Atmos mix at YRF Studios, which has been upgraded to be capable of mixing in Dolby Atmos.
For the records - Dolby Atmos will offer the most advanced audio platform in cinematic surround sound that revolutionizes the experience of sound in entertainment. It allows movie makers a new level of creative control and ensures that audiences will experience the full impact of the sound mix. This technology gives filmmakers greater control over the definition and placement of sounds and is designed to help them unleash the full depth and power of their creative visions.
The Dhoom franchise has been a tremendous success among Indian audiences around the world, and 'Dhoom:3' is all set to pump up the adrenaline again. Produced by Aditya Chopra, 'Dhoom:3' is written and directed by Vijay Krishna Acharya, popularly known as Victor, who has written 'Dhoom' and 'Dhoom:2'. The movie will star Aamir Khan, Abhishek Bachchan, Katrina Kaif and Uday Chopra in lead roles.