Akshay Kumar upcoming starrer 'Boss' is all set to become first Indian movie to release in non-traditional Panama market. Being distributed Internationally by Krian Media, 'Boss' will be released in Panama, Peru, Denmark and France in addition to the 400 screens already announced across Europe, North America, South East Asia and Australia, amongst others.
Commenting on the development, Raj Malik, Vice President, Film Acquisition & Distribution, Krian Media, stated: "One of the key challenges and pre-requisites of good distribution in the international markets is the ability of the distributor to open up new markets as it just helps ensure reaching out to a wider audience base but also helps broaden the revenue pie. It thus is a matter of immense pride for us that not only have we been able to ensure a pretty wide 400 screen international release for Boss across Europe, North America, South East Asia and Australia, amongst other markets but have also opened up the non-traditional Latin American market of Panama to Indian cinema."
'Boss' is Krian Media Ltd.'s second association with Viacom 18 Motion Pictures, the first being 'G.I. Joe' which released in India on 27th March 2013.
Produced by Viacom 18 Motion Pictures, Cape Of Good Films and Ashwin Varde Productions and directed by Anthony D'Souza, 'Boss' is an action comedy also starring Shiv Pandit and Aditi Rao Hydari and is slated for a 16 October, 2013 release.