Our B-Town's superhero aka Krrish is really making a huge impression with his latest screen vehicle. After capturing the netizens with its impactful trailer, 'Krrish 3' struck a big deal.
Tech giant Apple has now signed up with the filmmakers - a first-of-its-kind tie-up for Bollywood. The content - including music, video and apps - of the movie is available in a new dedicated area on their online store, iTunes. In fact, the movie is among its biggest Diwali promotions to run internationally - including the US and UK. Hrithik will also be making a special appearance at their store in London.
Stated Rakesh Roshan, "This association takes Bollywood to a new standard. It gives us a platform no (Hindi) film has got before. It's a great feeling that people from all over the world are accepting Krrish as a franchise."
What's more! Hrithik will also become B-Town's first actor to be part of the 'Meet The Filmmaker' series that has, in the past, included the likes of Colin Firth, Jude Law, Matthew McConaughey, Robert Pattinson, Drew Barrymore and Amanda Seyfried. For those who'll miss the event, a video podcast will be available for download. "It is opening so many doors for promotions and music, too," added Roshan.
Incidentally, the trailer of the movie - that also stars Priyanka Chopra, Vivek Oberoi and Kangana Ranaut - has apparently registered 17 million hits till date. 'Krrish 3' releases on November 1.