As the media personalities from across the country watched, the brand ambassador of the Tata Sky plus, Aamir Khan launched the unique television content transmission service.

During the first phase, the service will be available in all tier-1 cities covering around 50 markets.

CEO and MD of Tata Sky Mr Vikram Kaushik told the press persons that after the wrapping up of the first phase the service will be made available to the people of tier-2 cities also.

SKY TV, which is one of the partners in aiming to change the way Television is watched in India launched the service three years back in England.

With the help of an intelligent set top box that can store up to 45 hours of programe, the service enables the television watcher to record, pause and rewind as he like.