The basic merit of the upcoming film "EMI" is said to be the contemporary subject on which it is based. The film has created a huge buzz among the people as it relates to each and every individual's life.   A Press Conference of the film was held at Taj Lands End, Mumbai on 5th Nov 2008 where Arjun Rampal, Malaika Arora Khan, Neha Uberoi and Ashish Choudhary along with the other cast members were present.  Among the producers present were Ekta Kapoor and Jitendra.  No matter how huge the star cast of the film is, it's the story which makes the difference