And now one hears that you have tied up a leading International distribution house for your films?
Not just distribution houses but these companies would also act as co-producers. There have been offers from 2-3 such companies. Few more days to go and then we should be able to sort it out. But as of now, we haven't zeroed in on the one we want to go along.
But why to go with an international distribution house when in India itself there is such a strong network of distributors?
The reasons are threefold. a) These companies are much more organized and come with a very strong and professional expertise in distributing films. b) They are sensitive about the kind of products they want to back which is quite important for us and c) Finance is one area where we get an extremely strong backing. Together they promise a lot for our films getting a proper release.
Something that UTV did quite well, isn't it?
Yes, absolutely. They really arranged the promotion and took it quite well till the release. We had started shooting around 3 years back and had it finished soon. At that time the film was being funded by Zee and Padmalaya Films but some internal problems between the two led us to withdraw the film from them. This took some time due to paperwork and other hassles but then an year back UTV came into picture. They kept the film with them and waited for the right time to release it. Meanwhile they were themselves quite busy with 'Rang De Basanti' and hence 'Khosla Ka Ghosla' came only now. The good part is that this turned out to be the best time for the film's release with as many as 4 open weeks for it to enjoy an uninterrupted run.
'Don' and 'Jaaneman' coming together did put a break in this run.
But then where else in the entire year could we have found even these 4 open weeks that we got? If you look at it, literally every week there has been a big release this year. Hence we are extremely content with the way film has enjoyed its stay at the theatres. Moreover we have some huge DVD sales since the DVDs have hit the stands a few days back. We strategically coincided DVD release with theatrical release of 'Don' since the film is fresh on recall value. Even in overseas, the DVD sales have been extremely encouraging in spite of the theatrical run not been up to the mark.
A 3 year wait seems to have really been worth then for 'Khosla Ka Ghosla'.
Absolutely. And contrary to what people may have to say, never once were we in any sort of panic. There was nothing about the film that sounded outdated even years after it was made. We waited for the right kind of people to be with the project during the shoot and for the eventual release, and good part is that everything fit into its place.
Also, in these 3 years, Boman is an actor who has found much more recognition amongst the audience.
And guess what, the guy was so apprehensive when we wanted to sign him on. He was like "main kaise kar paoonga ye sab", especially due to the Punjabi mannerisms. Why just him, even people around us were surprised about Boman's inclusion in the film. But then we always knew that the film's script was the real hero here. It had to play a big part in the film and it showed. There are so many subtle moments in the film that bring a smile on your face and still get you into an introspection mode.
Like the scene where Anupam Kher gets a bottle of alcohol and proposes his sons for a drink. This shows how the older generation is much more open than the current generation. Here was this man who had never touched alcoholic in his life, was so attached to the name given to his son and seemed to be a little conservative. But look at the way he offered drinks to his sons, allowed the change of name for his son and even allowed him to get married to the girl he had chosen for himself. This basically negates the fallacy that younger generation is more cool to newer ideas. In fact it is the other way round.
So what else is coming from Tandav Films in coming years?
We are right now into a evaluation phase. There are at least 2-3 projects in the pipeline. These are again going to be the films that are set in today's time and generation. There is an interesting subject that we have in hand which talks about how we buy things in EMI and then spend the rest of our lives paying for the same month after month. Once we close on the directors, there would be an announcement soon.