How you come up with the idea of making film?
I did a play in Delhi named ‘Graffiti’ in 1999 which is born out of workshop that I used to conduct in summer vacation for kids and teenagers. The children asked me to teach writing also so I asked them to write about themselves. The kids surprised me with the stories and I stared compiling them. Then it took 6 months for writing ‘Graffiti’ and 3 months to produce. The show was the huge success and the auditorium used to be over crowded with the college goers. The starcast of the play were Neha Dhupia, Rajat Rajput, Cyrus Sahukar, Gaurav Kapoor. They all said me why don’t you make it as a film and I used to reply “till the time I make it as a film you guys will be too old to act in it and they used to laugh on it”.
How you convinced Shah Rukh Khan to produce it?
Shah Rukh knew me since Delhi Theater. He was two years senior to me. Shah Rukh and I did stage shows for various companies and the show used to be spontaneous and great fun. One day we were supposed to do a show in Dubai, by chance the show got delayed and we sat in one room and started the conversation. Shah Rukh asked me, “…toh kya kar rahe ho aaj kal”. I said I am doing a film based on teenagers…there is no big face but I need support. Shah Rukh asked “what do you mean by support…..” then I said “we need a good production house to support” and Shah Rukh said “I will support”.
What was SRK’s initial reaction to your script?
Well, I was about to go to vacation with my family to Bangkok and suddenly I got call from Shah Rukh and he asked to meet, then I spend one hour with Shah Rukh and narrated the story. Shah Rukh liked the story but he asked to change some content as he wrote the show at 1999 so he wanted today’s generation content “aak ki kahani”......
Why the name ‘Always Kabhi Kabhi’ you choose for the film?
Actually the title itself refers to today’s generation, today’s teen…. Today’s generation is called as Bubble gum because they quickly change their mind and do things…
How many new faces you are introducing in your film?
This is the story of 4 friends and their family…..Ali Fazal, Giselle Monteiro (Love Aaj Kal), Zoa Morani (Karim Irani Daugter)….and senior actors like Satish Shah, Lilette Dubey.
How is Shah Rukh as a producer?
Shah Rukh gives suggestion but not orders “you like it you take it”…….he gave me the freedom to do what I wanted to do.
Has Shahrukh seen the film?
Well he didn’t saw the film but some scenes of it…..
What is the USP of the film?
It’s the mirror to today’s generation
Your target audience
Well target audience is teen and parents and scattered audience is teachers……
The best teenage film in Bollywood
Its ‘3 Idiots’ and ‘Jo Jeeta Wohi Sikander’.