Y-Films wanted the sound of its first movie 'Luv ka The End', releasing on May 6, 2011 to be extremely fresh and clutter breaking. Something that one can rock to - Be it in your car, in a club, on the move or at home! Be it as a CD or a ring tone - To move away from formula and surprise you.
Therefore, even the choice of voices are new. Singers that have not done too much film, with tones, accents that are today and natural. This is the philosophy that also spilt over into the brief for lyrics. The words needed to mirror the minds of youth today. So no "ittefaaqon se mohabattein hui", but thoughts/ideas that an 18 year old will identify with.
Ram Sampath, a genius composer, incredible musician-singer himself, has brought in just the right dose of insanity to the score. Joining the party was, Amitabh Bhattacharya as lyricist, who is known for having done some super work including the twisted "Emosanal Atyachaar" for 'Dev D', 'Udaan', 'Aisha', 'No One Killed Jessica' and 'Band Baaja Baaraat'. He completely nailed the vibe of today's teens bringing in such an incredible flavour - with words like 'Facebook update aaj ho / Parlour mein massage ho' to the outrageous 'Mutton song'.
Freak Out Singers: Joi Barua and Aditi Singh Sharma
The opening credits of a film are like a window - they give you a sneak of what to expect inside. Like every James Bond film opens with a climax, you know you're going to get guns, chases, babes, explosions and more. The first song that features the opening credits needed to set up the mood, the tone and the vibe of the film. Introducing you to the world of Y-Films, to 'Luv Ka The End' and our zany characters. It sets up the fact that there's something very new and different coming your way.
It kicks in just when the exams get over, so it had to be an anthem for freedom, freedom of expression and a chance to do exactly what you want to, to freak out! Tapping into all the reference points of today - Facebook / Playstation / Shopping / Massage / Making out and more...
Tonight Singer: Suman Sridhar
This song comes at a critical point in the film as it has to set up the importance, the excitement of tonight - with Rhea taking the big step, turning 18 and more. And establish how deeply, madly in love she is with Luv. So eventually when her heart does break, it's gut-wrenching.
Ram cracked a lovely, wonderful melody... The bells, the clicks in the arrangement added an awesome dreamy vibe to it. The words built up the excitement with the anxiety about the big night ahead. It tries to project as a 'classic dream song'.
Suman Sridhar noted for her work in Coca-Cola (the Imran Khan bus commercial where she sings 'Tum jo mil gaye ho') proved to be a remarkable singer in "Tonight". Her jazz scatting at the top, her jamming is what makes "Tonight" entirely new.
Luv Ka The End Singer: Aditi Singh Sharma
The anthem of the film... the title song. The girl power song. The don't-mess-with-me, I'll-kick-your-butt song. This is supposed to bring a balance between not becoming too much of an angry metal rocker chick song to a girl who means business who's had her heart broken.
Again the words stay simple - with a 'toda hai mera dil, bharega uska bill'. However, it manages to communicate her heartbreak, her angst, her emotion and serves to amp it up to bring in 'Luv Ka The End' with impact. Picturized as the girls put their plans into motion - the song is an earworm that will stay with you for days once you've heard it.
The Mutton Song Singer: Krishna Beura
Move over Munni, Side mein ho ja Sheila... the item song of the century is here! Easily the craziest song on the album, it's a mad funky qawwali sung by Krishna - who's done an Altaf Raja voice moving to a hip hop groove to a Chinese martial artiste in heat. The music itself brings in a sleazy bulbultarang rastaa hook and marries it with an Ibiza club's funk. The highlight of the song of course, are the lyrics though. Listen and enjoy!
F.U.N. Fun Funaa Singer: Ali Zafar
The climax of the film - when it's all come together - the most anticipated performance by the rockstar Freddie Kapoor... kicks in here! We managed to pull a cameo from Pak pop sensation Ali Zafar... who's also sung the song.
The makers wanted to go beyond the usual party / bhangra pop / other feel for a party. The song is constructed entirely as a sing along. And leaves you with the thought that its 90% of the boys who give the 10% a bad name. It brings together all the characters of the film in their elements. The song truly is a blast!