Harward Entertainments' maiden venture "Pranali - The Tradition", now complete and scheduled for April release, is a hard-hitting film, which depicts the story of a poor village girl married off to a village deity and then condemned to become a prostitute.
"Pranali - The Tradition" is the story of a girl born in a small village on the border of Karnataka & Maharashtra, a girl whose childhood is yet untouched and full of pure innocence but she still falls prey to one of the unconventional and downtrodden systems of our society; a stigma of being a "Devdasi". She inadvertently becomes an object of desire - the one with whom the so-called highly respected and well-known people of the society could suffice their hunger for lust.
Condemned to prostitution, her destiny takes a much-awaited turn, when she decides to give birth to a new life which in turn gives her hope and adds zest to her life. This further redefines her morbid life with a new meaning, liberating her off all the shackles. She commits herself that she will fight all odds to educate her child and do everything possible that could make way for her child to lead a normal and best life. However, the idea was not so easy to digest for the respectable people that a Sex worker's child will be given an equivalent standard of education as being received by the children's of the well-to-do people of the society.
The film depicts the dark facts of Pranali's life and unveils forbidden truths of known and so-called respectable people in the society. Along with grooming her own life, Pranali moulds the lives of other fallen women and gives a new definition and direction to their otherwise meaningless lives.
The film has been produced by Nikhil Mathur, who heads the Harward Group of Companies, which has varied interests in various corporate fields including financial engineering, fund managements, investments and securities. The Group is also into property development business joint ventures with overseas realty funds and developers. The company has also ventured into entertainment, media, advertising and communication services.
Hirdesh Kamble, erstwhile assistant to John Mathew Mathan, Mahesh Bhatt and Vikram Bhatt, has directed the film with cinematography by Najeeb Khan.
Well known singer Kailesh Kher makes his debut as music director with this film along with Paresh and Naresh.
Nargis ("Garam Masala" fame) plays the title role along with Upendra Limaye, Raman Trikha, Sudha Chandran, Dippsikha, Vinay Apte, Abhhay Bhaargav, Hemant Pandey, Sujata Segal, Suzanne, Vinod Khemani, Vaidehi, Rohini and Kalpana Sathe. Other credits include action by Abbas Ali Moghul, story-screenplay by Hirdesh Kamble and Manoj Pandey, dialogue by Manoj Pandey, editing by Chaitanya Bose, art by Jasmita Pathare, lyrics by Anil Pandey and choreography by Saroj Khan.