Seriously, 'Luv Ka The End' could well have been relegated to MTV/Channel V short films segment as there is absolutely nothing that is a good enough reason for you to visit a theatre, spend helluva money on ticket/popcorn and then see a film which is small by all means, whether setting, idea or execution. One can sense that director Bumpy had to work in a restricted budget and that reflects in the overall narrative.
One can still live with a small setting if the film grips you enough. However this is something truly lacking in 'Luv Ka The End' as it doesn't even try to be imaginative and follows a route that is not just predictable but also unexciting.
Inspired by 'John Tucker Must Die', the film has a 18 year old girl (Shraddha Kapoor) taking revenge on her cheating boyfriend (Taaha Shah) by ganging up with her band of girls and a computer geek. The story is set in a night where the idea is to get even on Taaha by depriving him of four C's - Car, Cash, Charm and Chamchas.
Well, so far so very good as you do get an impression that there indeed would be some innovation in going through these chapters. You do empathise with Shraddha, the motive for revenge is well established as well, the song 'Tonight' continues to haunt you throughout and there is game set for 'love ka the end'!
However from this point on the key element - fun - starts fading away with every passing sequence. Girls spraying itching powder in Taaha's undergarments, ganging up to smash his car, depriving him of his credit card, spoiling his date with a hot friend, drugging him so that he loses his mind and lands in a downmarket bar and then hooking him up with a gay friend - it's all so conveniently done.
Worse, the song 'Mutton' which is seemingly placed as a last minute inclusion, is not just unnecessary but also repulsive. It's the climax though that takes the cake, a bitter one at that, with a live footage of Taaha trying to get even with Shraddha. Not just in bad taste, it is also incomprehensible and just not happening.
Eventually what still remains with you to some extent is the song 'Tonight', Shraddha's natural act and a perfect casting as a teenager, Taaha's charm that makes one believe that he has a lot better to offer and a few moments here and there that are reasonably enjoyable.
A film that wasn't too high on expectations please promised a lot more than what it actually delivers; this film directed by Bumpy is surprisingly low on entertainment quotient, something that is a basic requirement of a teen comedy. Juvenile and amateur - that's what 'Luv Ka The End' is for you.