What is it all about?
Stripping the Ragini MMS helmer (Pawan Kripalani) for any innovations Darr @ The Mall is formulaic and needlessly slow.
Lacking the irresistible 'haunting' hook and having minimal - inviting your girl friend to grab you tight eerie moments 'Darr @ The Mall' though not horrible but bids for more 'horror' than it posses that might turn frightening at the box office.
The writers Agrim Joshi, Pawan Kripalani and Vinod Rawat do get the traditional raping witches out from their story but still couldn,t add any innovative glory.
Vishnu (Jimmy Sheirgill) ex army officer joins Amity Mall as its security supervisor. The mall is haunted a series of deaths has taken place and the killings continue as Vishnu joins while the owners are desperate in their attempt to start it again and sell it they have even organized a party to re launch Amity Mall on the night of the mall re-opening the owners and those associated with the mall start getting killed one by one in mysterious circumstances. On his way to rescue the dying people Vishnu gets introduced to some facts and truth.
Though Pawan Kripalani is stripped for innovations by its own script the director somehow maintains the basic elements required for a horror flick or say teen horror flick. It has a couple of moments but that's all. The shock goes missing after the initial establishments.
The characters lack sting to induce the audience be it the owners of the mall or those two hanso ka jodas making it impossible for the audience to care much to what will happen to them plus they all give an insipid performance baring Jimmy who tries hard to say yes I am interested and does his job as an actor with complete earnest. Ironically the most astonishing feature of this film is the Mall itself which is brought to a supposed eerie life for screen.
Rest all the technicalities has nothing to boost about and surprisingly the most important element - the background score is not able to create any significant eerie roars.
Conclusion: Darr @ The Mall is stripped from any innovations by its own script. Though not 'horrible' this 'horror' is frighteningly routine even for those palpable seen on small screen.