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The Avengers raids Indian BO beats countries major fast and furious

IndiaGlitz [Monday, April 30, 2012]

Hollywood market in India is rising and how.. last week Disney release 'The Avengers' has made an superb raid at the Indian Box office leaving the major Ajay Devgn Anil Kapoor starrer 'Tezz' handsomely behind.

Released on 800 screens in Hindi, English, Tamil and Telugu and all versions, the super hero flick opened to a response of 80% plus. Bangalore being the most loved one.

According to trade reports the Priyadarshan-directed Anil Kapoor and Ajay Devgn-starrer has notched up around Rs 11 crore gross, The Avengers has collected Rs 15 crore, The Avengers has landed up in the third spot in India's top Holywood openers.. the first being Avatar which collected around Rs 16 crore over the first three days, followed by Fox's Mission Impossible which got in about Rs 18 crore.

It must be recalled that Avatar was a global phenomenon while MI4 had Hollywood ace Tom Cruise making a special visit to India and meeting his bollywood co -star Anil Kapoor who made a special appearance in the movie..

Whereas 'The Avengers' is making its loot by its sheer capacity to entertain the audience without any hype or hulla (read noise)..

The elated Siddharth Roy Kapur, chief executive officer UTV Motion Pictures has been quoted saying,  "The Avengers has notched up what could be the top two or three weekend collections in the history of Hollywood movies in India, despite releasing alongside another big Hindi film. This is a great example of how the box office for Hollywood movies in India can be maximised using the aggressive marketing and distribution strategies we would adopt for a big ticket Hindi movie release".

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