When the first theatrical promo of 'Shirin Farhad Ki Toh Nikal Padi' was unveiled a few months back, it had met with a decent to good all around reception.
No one had anything negative to say about this Sanjay Leela Bhansali production and the Hrishikesh Mukherjee/Basu Chatterjee flavour to the enterprise had managed to bring on smiles as well.
One would have felt though that there would be enhanced buzz in weeks to follow since the start was positive.
However blame it on the huge money-spinners that came in the interim period (Ek Tha Tiger, Bol Bachchan, Cocktail) which took away a fair share of promotional space for weeks in succession or the fact that song promos didn't entice as much as the talkie ones, one does feel that 'Shirin Farhad Ki Toh Nikal Padi' could have benefitted with better momentum.
As of now the film is looking at a 30%-50% opening with multiplexes expected to fetch better numbers.
With Boman Irani and Farah Khan in the lead, this should be a fine number to start with though the film would have to see a very quick jump in occupancy over the weekend.
There are two reasons for that. First and foremost 'Ek Tha Tiger' would still be the first choice of moviegoers for second week in succession and it's second week collections would be higher than first week of 'Shirin Farhad...'.
Moreover, the film has one week to make maximum moolah since 'Joker' arrives next weekend. Ironic, since the film is Farah's home production.
A small film titled 'Delhi In A Day' is expected to release alongside 'Shirin Farhad...' as well. However zero promotion, lack of star value and haphazard release means it would go totally unnoticed.