Without mentioning the Ashwini Audio House name at the audio release debutant director Pawan Kumar held the show in pretty good style. At the 20 plus persons who came on the dais there was representative of Ashwini Production house.
However it was a variety in the audio release organized by Pawankumar for his debut direction 'Lifu Ishtene' featuring Diganth, Samyuktha Horanadu, Sindhu in the lead roles. Mano Murthy magic touch was seen in one or two songs. Four songs - Yarige Helona....sung by Chetana Sosca, Ninna gungalli...sung by Sonu Nigam, Junior Devadas...sung by Hemanth and Ananya Bhagath, Maayavi Maayavi...sung by Shreya Goshal and Sonu Nigam were screened and concerned lyricists Jayanth Kaikini and Yogaraj Bhat spoke not on the significance of the song but when and under what situation it was written and recorded.
The famous music director Mano Murthy of 'Mungaru Male' has introduced two new singers Renju and Ankitha Pai for this film album 'Lifu Ishtene'.
Director Pawankumar was in full bloom to invite all concerned to the songs and hand over mike to express their opinion.
Jayanth Kaikini appreciated the caliber of the first from Yogaraj Bhat camp Pawan Kumar and he has shown signs of promise. Director Soori of 'Jackie' fame at this audio release event congratulated the promising newcomer Pawankumar.
Playback singers Chetan, Ananya Bhagath (her song was recorded for the when she was running cold), Hemanth were given the mike to express their happiness. Renju who works in an audio company was just introduced.
Producers of Life Ishtene, M Manjunath, Syed Salam, R Upendra Shetty were present are listed in the audio CD. Earlier it was stated Yogaraj Bhat is also one of the producers of the film. It is Yogaraj Movies Presents now in S.S and K.K Films.