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'Jism 2' to continue good run for Bollywood

IndiaGlitz [Thursday, August 02, 2012]
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As many as four Hindi films and one Hollywood flick release this week. While 'Jism 2' tops Bollywood releases, with 'Yeh Jo Mohabbat Hai' and animation film 'Krishna Aur Kans' also trying to make it's presence felt, 'Total Recall' would be the Hollywood outing this week. While 'Jism 2' is obviously expected to lead amongst Hindi films, 'Total Recall' should open well but definitely not on the lines of 'The Dark Knight Rises', 'The Amazing Spider-Man' or even 'Ice Age 4' for that matter since neither is it an established franchise in India nor does it have a lead (Colin Farrell) who has a huge fan following here.

This means the stage is all set for 'Jism 2' to make moolah. The film has made some good news ever since it was conceptualised. With Sunny Leone landing in India this week, there is added curiosity about her and the film. The songs have been tuneful too while the name Bhatt carries a weight of its own. The film's theme though is a double edged sword. While it is good enough to entice youth, for family audience it could well mean a deterrent. This would show in the collections as well which are expected to be good but not mind blowing.

All of this means that collections in the range of 40%-60% (depending upon centres and multiplex v/s single screens) are pretty much on the cards with expectations of a better showing as the weekend progresses. This should still be good enough for the film as it has been made at a moderate cost and hence anything over a 10-12 crore weekend would be a matter of celebration for the makers. In fact these numbers would be quite good for a film of this genre since these were the lifetime collections of 'Hate Story' that had released earlier this year.

Meanwhile 'Yeh Jo Mohabbat Hai' is arriving in a rush which is surprising since they come from the banners that had once made quite a few Bollywood potboilers. Former has still been reasonably promoted well though latter would struggle to make its presence felt. On the other hand animation film 'Krishna aur Kans' is arriving out of nowhere. Expect 5%-15% footfalls for these films in the select screens they release.

Watch Jism-2 Trailers




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