It was a sight to be seen. Thousands and thousands of fans had lined up the roads on either side leading up to the Kalyan Jewellers store in Kochi on 19th August where Aishwarya Rai Bachchan had come to inaugurate the store.

A special stage was made anticipating such a large crowd outside the store for her to address the fans before she went ahead with the formalities of the launch of the store.

Aishwarya came looking resplendent in an off white lehenga by Abu-Sandeep and spoke to the crowds.

She then alongside Malayalam superstar Dileep inaugurated the jewellery store and then addressed a select invitee list of guests and media where she spoke about her connection with Kerala which she addressed as God's Own Country.

Speaking on this the Kalyanaram family informed their guests that the TV ad shot with Aishwarya has broken records on the net with over 2 lakh hits within 4 days and also agencies like Agency FAQS, Exchange4media have all listed the ad as one of the best this year.

Aishwarya was accompanied by Aaradhya on this trip along with her mother Mrs Vrinda Rai.