Very rarely commercial films also consist of some good values. In the case of 'Artha' that has caption 'Koneya Putadinda...sacrifice saga of heroine and a friend is meaningful (Artha) in the film it seems from what the debutant director has narrated at the media conference after the muhurut on Monday morning.
The protagonist Sriki and female protagonist Shuba Punja come to city from village with different dreams. Sriki with ambition of becoming IAS officer while Shuba with a dream of becoming an actress is compelled to take on prostitution. It is the support from this earning the protagonist gets is eye opener at the climax says director Rajesh who worked with Om Prakash Rao, Sudeep and other as assistant director.
In a commercial film we are trying to give real meaning of life. The destiny of characters is that they don't achieve for which they aspired for. Twenty days of shooting in Bangalore and 25 days of shooting in Davanagere plus one song shooting abroad is the plan of Rajesh.
I am in five songs and five action movie. It is quite different from a few films of mine on floor stated 'Olave Mandhara' hero Sriki who found 100 days film in his debut. The meaning of life changing quite often and forcing me to take on revenge than IAS study is important turn he says.
Shuba Punja from soft films in her career to a dashing role in 'Meenakshi' as action heroine is now in the role of a prostitute. This is not an easy role. It calls for a great maturity. I was in a matured role in 'Slum Bala' and this one is after that says Shuba Punja. As an actor I have to do such roles she says.
A restaurant businessman Hemanth is producer and also appearing in a role in this film. He is an MBA graduate from Davanagere city of cotton textile. 'Artha' is by Sudha Arts, co producer is Prema R, Anand Sherikara is cameraman, Thejaswini Ramakrishnaiah is the story writer.
Pranoy Rai brother of music director Abhiman Roy is the music composer. Different Danny in stunts, Akshay in editing and Kalai Kumar in choreography have been chosen for 'Artha'.