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'Hero' Bike to 'Dilka Raaja'

IndiaGlitz [Friday, March 15, 2013]
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Spreading its wings after division 'Hero' (divided from Hero-Honda) motocorp comes to the Kannada cinema industry via in branding. Rs.1.25 lakh worth Hero Splendor was presented to producer and director of 'Dil Ka Raaja' Somanath P Patil by KFCC President B Vijayakumar and Secretary of Producers Association Soorappa Babu.

Addressing the media on Thursday evening at Kingston Sandesh Hotel in Gandhinagar director cum producer Somanath stated that the hero of the film Prajwal Devaraj uses this 'Hero' bike in the film and that is gifted today as part of the advertisement deal. As of now 'Dil Ka Raaja' starring charming Ramya in the lead has completed 33 days of shooting - for song portions the team is leaving for Slovenia for 11 days schedule and four songs. This is out and out commercial venture. Somanath has plans to release the audio in May and the film 'Dil Ka Raaja' in June this year.

Coming to In Branding of Kannada films Hero Moto Corp Zonal manager Varadaraj disclosed that the company is already in to other languages. For the first time we are in to a Kannada cinema. We are putting up 'Standies' of Dil Ka Raaja' for 30 days on all the outlets of Hero Moto Corp. Equally there is provision in the film says Varadarajan.

KFCC President B Vijayakumar presenting the key of bike to producer cum director Somanath wished good luck and hoped that Hero Moto Corp would get in to more Kannada films in the coming days. As the day happened to be the State award declaration day B Vijayakumar extended congratulations to all the 2011 Kannada films state award winners.

Soorappa Babu present on the occasion stated that as the day 15th March is the last day for procedures in the Hero Moto Corp this event was held in urgency.




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