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Patel on Gimmick!

IndiaGlitz [Friday, March 22, 2013]

Madan Patel - actor, producer, director of 'Yaarivanu'...Neeve Heli had a tough fight for the film when it was named as 'Satyananda' from Nityananda Swami of Bidadi Ashrama. He is now facing another battle in the box office. To sustain his film that is almost on the life of Nityananda Swami, Madan Patel is applying new gimmicks.

The film 'Yaarivanu' was given Triveni theatre for one week in an agreement. 'Ziddhi' was supposed to come here this Friday. Madan Patel picked up arguments to sustain the film in the same theatre with DCR report. When a Kannada film is doing well another Kannada or non Kannada film should not disturb it is the rule book. Madan Patel had gone on the rule book and won the battle for continuation of the film.

Now for sustaining the film for the second week he has offered free entry to women for five days to the theatre Triveni. Only women should come to watch free on all the four shows in the coming five days.

Nagarathna and Renuka of Kalpatharu Mahila Trust is getting the womenfolk to the theatres. According to Madan Patel the women are targets to such 'Dongi and Fake' swamiji tantrums.

To put an end to such fake swamijis this film was made with a purpose says Madan Patel. For the second week 'Yaarivanu' is running in 80 theatres. The film is slowly collecting well in the box office.

Aid to RK

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