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    'Born to win' Krishnappa

    Wednesday, November 08, 2006
    Debutant producer E.Krishnappa is a born fighter. In the initial stages of his life he fought against poverty, fought against insults in life and competition in variety of business activities. In all the stages he has been a winner. Now he is in his 7 th business of film making. He is the producer of ''''Mungaru Male'''' the rain of appreciation is pouring in for him. He needs the appreciation and encouragement from audience.

    He spoke to this scribe recently at GM Rejoyz Digital auditorium. Excerpts of an interview:

    Why did you take up films when you are happy with business flourishing?

    I have taken up this film for actor Ganesh. He is very popular in small screen and his maiden film 'Chellata' ran for 100 days. He has that magnetic power to attract the audience.

    The criteria you adopt in this new business of entertainment?

    Sincere selection of story, giving encouragement to new talent and spend what is required on the film. I know pretty well that the administering of things is very important. A doctor does not own pharmaceuticals, a laboratory owner is not a scientist and garment industry owner is not a tailor. Like that I am not a film maker.

    Are you a serious film viewer?

    No. When I got married I took my wife to Telugu films like Bharata Nari, Pratighatana, Bharath Bundh etc in Majestic theatre Bangalore. I was seeing Dr.Rajakumar films by 65 paisa as ticket price. I saw 'Mayoora' for 11 times. I used to travel 8 kilometers by walk on the way back home I used to hide in the lorry carrying sand and reach home.

    What is that touched in the film 'Mungaru Male'?

    The lively boy loses in the end. He does not get what he wants. He definitely makes the audience to take out their handkerchiefs. Before that he tickles your funny bones. The cinematography gives you a treat to the eyes for the ears you find the mellifluous music from ace music director Mano Murthy.

    How was the struggle in your life?

    For one rupee and twenty five paisa I was worried. I calculated how much it would come to by the end of the year. Not able to spend that I bought a cycle. Today I own Rs.60 crore six industries. I have 1300 employees working in my garment and tissue culture laboratories, building, land developing, agriculture etc. I was selling cucumber on the road side and earning peanuts. I was looking after the horticultural lands and came up.

    How was the hunger according to you?

    There was tiff in my family. I grew up in my paternal uncle house. I was given work but not the food. I used to do work of all houses. I was called as 'Hittu'. Hittu means 'ragi ball'. I was treated like a dust in my life.

    How the same people treat you today?

    My village 'Adakamaranahalli' near Nelamangala is a model one. There is no police, wine shop and tussle among the 2000 plus living there. They respect me a lot. They vote for the party I tell. I am political party JDS member.

    You faced enough of insult also?

    As the career progressed I thought of going to United States of America. I was denied VISA. That day I thought I should export at least mud to USA. But I am now exporting EK garments and banana plantation tissue culture products. My export business is over Rs.20 crores.

    Are you a happy man today?

    I am quite happy doing good business. This cinema success should make me further happy.


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