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    I would again win for Ashwini banner – director Prem

    [Interview by IndiaGlitz]
    Tuesday, March 11, 2008
    The hat trick director Prem (of Kariya, Excuse Me and Jogi) missing his trick in the fourth movie ''Preethi Eke Bhoomi Melidhe'' in which he played lead role was a dejected man with the debacle of the film for one week without sleep. He had been to Singapore recently not scratching his head for the past debacle ''PEBM'' but for finding something unique for his next film ''Raaj'' starring Puneeth Rajakumar for producer Suresh Gowda and Srinivasamurthy.

    Here are some of the highlights of a chat with director Prem:

    What was your mental trauma from the mishap of 'PEBM'?

    I was thinking had I cheated the producer? Where did I go wrong entered my mind. You know the film industry will be waiting for the persons like me to fall down to say lot of nonsense. I did not lose courage. My wife Rakshita helped me a lot in overcoming the trauma.

    Was it very easy to come back to normalcy?

    I remembered Tamil super star Rajanikanth observation. While walking one day or the other you would slip and fall. But you have to get up again to do further better. That is exactly what I am doing now.

    It was a huge loss from PEBM?

    'Preethi Eke Bhoomi Melidhe' is a failure. Ashwini production house has suffered Rs.2 crore losses and I am ready to fill the loss in the coming days. The company has given me a good standing. I would say it is my duty to see they do not lose.

    The increase in budget and no control in shooting number of days anything to do with the loss?

    The film budget went up to Rs.6 crores and delay in making the film is the main cause. It took more than one year to complete shooting. I have done 10 to 15 thousand extra length of shooting compared to 'Jogi'. The non availability of call sheet of heroines, the lag in the film, Nine songs became very heavy, the climax was not liked by many, Pollachchi schedule consuming Rs.50 lakhs are among the causes of failures.

    What is the earning according to you?

    The film 90 prints earned Rs.4 crores that include the satellite right. The TV and DVD rights earned more than one crore. I believe the expenditure made on shooting the songs Rs.40 lakhs has come back from the audio sales.

    A sort of realization has come to your mind?

    The film 'PEBM' had been made in Rs.3 to 4 crores budget it would have been super hit say my friends in Gandhinagar. From film to film it is a learning process. I would definitely keep an eye on number of days of shooting but not give up or compromise on my thoughts.

    What about the reviews, people accepted you as hero?

    The media has written what it felt right. I do not say anything about it. When I have done good job it has given me good encouragement. When I make mistake I should be in a position to receive such beatings. Coming back to accepting as hero or not I would even now tell you I did not enter as an actor with heroic image for my role. I wanted to be a natural human being on the screen. There are some people who said the mother sentiment is very good and some have disclosed the close up shots for my role was not available.

    You have seen the first failure. Are you going to make up any changes in your outlook to film making?

    My style of thinking will be different. The script and screenplay once prepared is bound to take some changes a day before the shooting also. For me adding some new things to the film is continuous process.

    Any highlight you would like to say about 'Raaj'?

    I am planning to shoot three songs of 'Raaj' in eight countries and there is no budget limit from producer Suresh Gowda and Srinivasmurthy.

    Have you traced the heroines for 'Raaj'?

    It will be either Illena or Shriya. The talks are on. It will be decided before 20th of this month. Shriya has appeared in the last scene of Puneeth Rajakumar's 'Arasu'.

    Why did you change the title of 'Poli' at the last minute?

    There was dislike from my end and from Smt.Parvathamma Rajakumar. One whole night I sat with a pencil and paper to think of this new title. I was convinced when I wrote title 'Raaj'. I fed it to my computer and added colors to the title. I have given the caption of 'The Showman'. This has nothing to do with Raaj Kapoor or Dr.Rajakumar the two showmen I know. You will see a different Puneeth Rajakumar. He is a city bred boy with lot of energy in him. I have looked into all the nine films of Puneeth Rajakumar carefully to add special things.

    'Raaj' was a long time commitment?

    It was the long commitment (the advancement was taken at the dubbing time of 'Jogi') from producer Suresh Gowda for Puneeth Rajakumar film. As a matter of fact 12 producers are interested but I don't take advance from anyone.

    What are your assignments on hand today?

    Completing this film I will be taking up a Telugu film for Allu Arjun. My home banner is starting in which my assistant Vijay will be directing a film. I have no hand in the direction department. It will be an average budget film.

    Why Ramprasad is not seen nowadays?

    He is busy in some other work. Nowadays his brother Krishnaprasad is coming to functions. As a matter of fact Ashwini Audio and production house backbone is Krishnaprasad. Today at this 'Raaj' song muhurut media meet Krishnaprasad has come. He is cool and says we will do wonders again. Ashwini has taken the audio rights of 'Raaj'.

    For a production house you have given bumper from 'Jogi' now a failure from 'PEBM'?

    That is always there in the film entertainment business. For the huge profit 'Jogi' made I cannot ask them to give me extra on the basis of profit made. Likewise from the huge loss of 'PEBM' I can only say I
    would work again for Ashwini banner and assure to cover the losses.

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