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    Happy and Jolly Days for 'Param'

    [Interview by IndiaGlitz]
    Monday, January 26, 2009
    The debutant producer in Kannada from adjacent Andhra Pradesh Madi Reddy Param has every reason to feel extremely happy. On last Sunday the film ''Jolly Days'' received lovely reviews and the film for entire family is going great for the fourth day in the box office. Launching the new banner Young Dreams Productions setting up an office in Bangalore Param is aiming to reach heights.

    The serene way of narration and justice for children and parents are the hall mark for the success of ''Jolly Days''. Like in Andhra Pradesh when ''Happy Days'' Telugu film was released the similar box office response Param is expecting from the audiences of Karnataka.

    Here are the excerpts of an interview with intelligent, sober and practical in thoughts Madi Reddy Param in an exclusive chat with Indiaglitz.com

    Can you furnish a brief background before taking up 'Jolly Days' cinema?

    I come from a business family and I have been acquainted to this industry since the age of 25 through my dad's participation as a producer and distributor of various movies across the south. Ours is a family of four members, my dad takes care of the business and my mom is a home maker. Of my sisters, the eldest is a part of the business and the younger among the two is doing her engineering. The major part of my education has been in AP but the later part of my education has been in Bangalore at the M.S. Ramaiah College. I took up my dad's business before the thought of making "Jolly Days" came to me.

    What is the main purpose behind taking up a remake film Jolly Days?

    The main motivation to make 'JD' was the story concept. In particular have a special attachment towards Karnataka state and Bangalore. Garden city Bangalore has given me a lot in life in all aspects and so when I first came across the story then itself thought that my first contribution in the industry should be in this state that has given me the most valuable treasure of my life "my dear friends" and the most unforgettable days of my life.

    Have you made a study on Kannada filmdom before taking up this film?

    I did discuss this project with a few people who are in the industry to get their views and guidelines from time to time. The main advisor and guide in the entire project from the start till what it is today has been my dad.

    Why 'Jolly Days' should be watched by all the age group?

    Jolly Days has a story concept that would appeal to all ages, as it's a story line that anyone can relate to. It's about something that has unconditional love and no matter what's there in your life or not this one thing will always be there and that's friendship, something that's going to last for lifetime and has a value that cannot be measured. My aim is to take these cherishing moments of friendship through 'JD' into every single home. It's a movie that has the tendency to entertain all and at the same time take a message that "Friends would walk in and stay even when the rest of the world walks out and that they are the most important ingredient in this recipe of life"

    What is your experience from the first leap into film business?

    My first experience with the industry has been very positive and great. The credit goes to my director who has introduced me to such a wonderful team of technicians and artists to work with for my first project.

    Jolly Days original Happy Days was received well in Bangalore, AP-Karnataka borders. Is it going to curb your business calculations?

    As per my calculations the success of Happy Days is a positive aspect as those who have watched the movie would definitely want to revisit the cinema halls as it is built around a concept that's evergreen - the "ever lasting friendship" and those who haven't watched it should tag their friends along and move towards the theatres soon.

    This is your debut and except MD Sridhar director and ace cameraman Krishnakumar all are newcomers. Is it free from tension to work with newcomers?

    Well when the thought of the movie came to me, I was sure that I wanted to use fresh talent for this project. And all thanks to my director who has helped us find these brilliant artists and mould each of them so perfectly into their respective roles. There is always a fresh sense on enthusiasm in new comers, if worked on in the right way could create wonders, which has been possible with the help of the director and the production team.

    What is your expectation from Jolly Days?

    I have had a strong belief from the beginning that the concept of 'JD' would be a success for sure and that its audience would definitely enjoy it and go back again and again and I even today stand with the same confidence.

    Cinema making is sometime easy task. But marketing it is very difficult for various reasons. What is your comment?

    Well the success of any work in this world and especially in the film industry lies in adopting the right channel of communication to send the message to the target audience. And we have been successful in identifying appropriate channels from time to time to create the awareness among the target audience.

    How you have prepared the audience to watch Jolly Days cinema?

    We have approached the audience at various times through promotions in colleges, hoardings, sponsoring events that witness large crowds, print and television at appropriate times.

    What do you do from the profits of Jolly Days Your future plans in filmdom?

    Well my next venture would be in the Kannada Industry itself. It's just a thought now and yet to be put into action, would discuss it soon.


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