2007 also saw the releases of at least ten films in the offbeat genre; like Sancharram, Ekaantham, Atheetham, Naalu Pennungal and Ottakaiyan, which got changed without any remarkable impulse in the B O charts. And the rest was those that were single handedly considered as the mediocre middle man cinema, whose success and failure were finalized at the box office.
When taking a flashback of 2007, the year created four mega hits in Mayavi, Hello, Vinodayathra and chocolate -one each to all the reigning stars of the present Malayalam cinema.
The package goes like this:
Another realistic, political satire from Lal Jose in the scripts of Iqbal Kuttipuram was something that went good with the changing political atmosphere of the state. The film with Sreenivasan, Jayasurya, Samvrutha, Sooraj Venjaramoodu in important roles also revived the nostalgia and feel of the NRK's working in gulf countries. Extensively shot at U A E, the film was the upset winner of the year. The interesting thing about the film is its references to current issues -- corruption, the propaganda machinery, selling out to MNCs and the nexus between rulers and thugs. Iqbal Kuttipuram deserves credit for this well written taut screenplay. The good music tracks by Anil Panachooran - Biji Bal team and the cinematography by Manoj Pillai were the other highlights of this movie.
7. Chotta Mumbai
Directed by Anwar Rasheed, the film got up after it bad word of mouth in the first weeks. The festive mood of the plot, characters and the film set in the backdrop of Anglo Indian community of fort Kochy, was the major plus of this bug budget film. Landing on a mass formula movie, director Anwar Rasheed has steered the flick with clear dictation overpowering even the star equations. Truly a director's film, which make you just sit back, relax and enjoy, rather than searching for its logic. The technocracy direction and the cinematography by Azhagappan, well picturized songs by Rahaul Raj and the performances by Mohanlal, Siddhiue, Jagathy, Indrajith and Bhavana, helped the film to move over to become a good grosser.
8. Nadiya Kollapeta Rathri
Suresh Gopi's best run movie of the year was this murder mystery served in extra doses of three murders in a moving train. The film grabbed the audience in the opening weeks due to its difference in presentation. Directed and produced by ace filmmaker K Madhu, the film had Kavya Madhavan in a sparkling double role with good support from, Sooraj Venjaranmoodu, Shammy Thilakan, Siddhique and Rajan P Dev. Nadiya Kollapeta Rathri made an impact because of tightly written screenplay, the performances, the art direction by Gireesh Menon and the effective use of the moving train as a backdrop for some genuinely gripping sequences of investigation. The film was a mentionable hit in 2007.
9. Big B
This movie by Amal Neerad was designed and delivered just like English thrillers with spectacular audio and video designs and one liner. Despite its simplistic storyline, it managed to stir your soul, and transport you to something that you had never experienced in Malayalam industry. The film rocked in the box office in the early days but couldn't fetch a long run. Mammootty and the entire cast including Pashupathy, Nafisa Ali, Innocent, Mamtha, Bala, Manoj K Jeyan and co excelled in acting departments and the film offered the best in every technical section be it with editing by Vivek Harshan or cinematograpohy by Samir Thahir. The film can be reasonably considered as a good hit.
10. Inspector Garud/ Speed Track
Both these Dileep starrer were average earners in the box office, Released in the early months of 2007, both these film were able to run more than fifty days. Inspector Garud by Johny Antony have crass comedy but it catered more to the front benches and made an equal share from the B centers. Speed Track was a better product in sports genre, in which Dileep also did made a good lead as an athlete. The film which was expected to become a dumb squib surprised everyone with an intelligently planned plot, peppy songs, one-liners, a great performance from Dileep and the fine glossy looking package.
Gajala, Salimkumar and co supported the debutant director Jayasuriya in making this a decent affair. The other films that became average earners were Mohanlal starrer Shaji Kailas' film Alibhai, Sureshgopi's detective, and Naren's Panthayakozhy .The year end releases Rajasenan's Romeo and Rajbabu's Kangaroo will also make it to the status of average earners.. Even superstar films like mission 90 days and Rock N Roll was not able to open to good initials which is proving to be a crisis signal to the entire industry. The low prepublication and the lack of print publicity have resulted in bad fare of many movies that could have been break evens.
The major problem that the industry is facing is that apart from these 15 movies that may come to around 20 percent of the total releases, all the other movies couldn't cater to better audiences resulting in at least 130 crores of capital loss in Malayalam film industry. Many new producers are turning out to become one timer who resists making a try, a second time.