“Scripts must not be considered as the backseat element to star value”, says the star of 2007, Sreenivasan.

“A good script is a fundamental element contributing to the success of a film. Instead of giving importance to get better scripts, obsession with star value has reduced the significance of the script in a film”, says the actor who has turned producer with his latest film ‘Katha Parayumpol’.

Sreenivasan was also the hero of the big hit of the year 'Arabikkatha'.

Participating in a Meet-the-Press programme organized by the Thiruvananthapuram Press Club, the actor- turned director expressed concern over the unprofessional approaches in the Malayalam film industry which has resulted in poor show of films.

“If an actor agrees to do a film, the filmmakers are instantly moving on to cash the out rights to pay him, rather than seeking better story lines. Instead of the cast being chosen on the basis of the script, here the theme is dictated by the availability of actors, which finally makes them trash", says Sreenivasan who is also presently successful in his new role of a producer.