Finally some office bearers in Mollywood filmi organizations are realizing the dangers of not giving any publicity for films, through newspapers. An eye-opener to this is the   situation at the Kerala box-office, this summer.

In an alarming rate of rejection to the small budget releases, all the new releases failed to make any considerable audience pull. The only films that made any good at the Box Office this summer, normally considered as the  best season for releases,  are Mammootty's  ‘Annan Thambi’, and Mohanlal's ‘Innathe Chinta Vishayam’, both Superstar films which needed no introduction to the general public.

Just check the big list of flops that made into theatres this summer – ‘Kerala Police’, ‘Jubilee’, ‘Malabar Wedding’, ‘Gopalapuram’, ‘Salabham’, ‘De Ingottu Nokkiye’, ‘Swarnam’, ‘Pachamarathanal’,  and ‘Swarnam’. Someone who had seen ‘Malabar Wedding’, ‘Swarnam’ and ‘Pachamarathanalil’ will definitely agree that these films definitely deserved a better treatment from Box office due to the interesting subjects that they un leashed.

The recent releases like ‘Positive’ and ‘Shakesphere M A’ ,also are surviving  with  very low collections. The problem with these movies is that many who like to be in theaters are not getting acknowledged of the releases. And when they realize the release in nearby theatres by mouth publicity and posters, the film will be already in the threat of “hold over”, with the theatres getting rights to change the films on any day, they wish.  Even films with good word of mouth are failing to draw audiences to sustain a couple of weeks.

With no newspaper ads, filmmakers are consistently failing to make an eventful release of their flicks and the total filmi advertisement patterns that were maintained for decades had been shattered, resulting in ''holdovers '' from day one. Unless something is immediately done to raise the total ban on newspaper advertisements, and make new films more familiar to the general public, there will be more fresh entries into this list of miserable flops.

The other matter of interest is that the channel rights of these entire flop films were sold at Rs 20 to 35 lakhs, which means that these films are sure to sell among families before television. So it seems to be high time, for someone to do something on this real problem that Mollywood is facing now.